Growth Rate

In the case of sales data and financial data analysis, you can use Growth Rate to analyze year–on–year/month–on–month data.

Setting Procedure

Click Stats, select a data source, and click Combo Chart. Then edit the chart and click Mea.(Right) > Advanced Computing > Growth Rate.

Note:

  • Although you can drag multiple fields to the Dimension field, there should only be one Date&Time field.
  • If you need to calculate the year–on–year/month–on–month data in the Mea.(Right) field, you can select Sum and Count in Aggregation. AVG, Max, Min, and Dedupe cannot be used in the growth rate calculation.

Analyzing Year-on-Year Data

1. Definition: Year–on–Year (YoY) means comparing the data in one–time point with that in the same point of the previous time range.

For example, when aggregating sales by year–month, you compare the sale in November 2018 with that in November 2017.

2. As the date changes, you may adopt different methods to analyze year–on–year data. You can compare:

  • the data in one quarter with that in the same quarter last year;
  • the data in one month with that in the same month last year;
  • the data in one week with that in the same week last year;
  • the data in one day with that on the same day last year;
  • the data in one day with that on the same day last month;
  • the data in one day with that on the same day last week.

For example, you need to compare the profit in February 2022 with that in February 2023. Drag the Sales Volumes field to Mea.(Left), which will be calculated through Sum, and drag the Profit ($) field to Mea.(Right), which will be calculated through Sum–YoY LY.

Analyzing MonthonMonth Data

1. Definition: Month–on–month (MoM) means comparing the data in a time range with that in its neighboring range. For example, you compare the sale in October 2018 with that in November 2018.

2. As the date changes, you may adopt different methods to analyze month–on–month data. You can compare:

  • the data in one year with that in the previous year;
  • the data in one quarter with that in the previous quarter;
  • the data in one month with that in the previous month;
  • the data in one week with that in the previous week;
  • the data in one day with that on the previous day.

For example, you need to compare the profit in April 2023 with that in March 2023. Drag the Sales Volumes field to Mea.(Left), which will be calculated through Sum, and drag the Profit ($) field to Mea.(Right), which will be calculated through Sum–MoM.

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